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March 5, 2026Finance
Business Valuation 101: How to Calculate What Your Company is Worth
Master the SDE and Revenue multiplier methods to prepare for a successful exit or investment round.
For many entrepreneurs, their business is their most significant financial asset. Yet, a surprising number of owners have no idea what that asset is actually worth in the open market. Whether you are planning to sell your company, seeking investment, or simply want to track your progress, understanding Business Valuation is essential. Valuation is not just about looking at your bank balance; it's about quantifying the future earning potential and risk profile of your enterprise.
Our Business Valuation Calculator provides a professional-grade estimate using the two most common methods for small-to-medium enterprises (SMEs): the SDE Multiplier and the Revenue Multiplier. By combining these approaches, you get a balanced view of your company's market value.
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Understanding SDE: The True Profit of an Owner
While large corporations use EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), small businesses are typically valued using Seller's Discretionary Earnings (SDE). SDE represents the total financial benefit that a single full-time owner-operator derives from the business.
To calculate SDE, you start with your net profit and add back certain expenses that are 'discretionary' or non-operational. Common Add-backs include:
- The owner's salary and payroll taxes.
- Personal health insurance or vehicle expenses paid by the business.
- One-time legal or consulting fees.
- Non-cash expenses like depreciation and amortization.
- Interest expenses on business loans.
The Power of the Multiplier
Once you have your SDE, the market applies a multiplier to determine the final value. This multiplier varies significantly by industry and business health. A local service business might trade at a 1.5x - 2.5x multiplier, while a high-growth SaaS (Software as a Service) company with recurring revenue could command 5x or even 10x.
Factors that increase your multiplier include: 1. Recurring Revenue: Subscription models are worth more than one-time sales. 2. Owner Independence: A business that runs without the owner is more valuable. 3. Growth Trends: Increasing year-over-year profits. 4. Customer Diversity: Not relying on a single large client.
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Preparing for a Successful Exit
If your goal is to sell your business, you should start preparing at least 24 months in advance. Focus on 'cleaning up' your financial statements to make add-backs clear and defensible. Reducing your personal involvement in daily operations will also make the business more attractive to buyers, as it lowers their perceived risk. Use our calculator regularly to see how small improvements in profit or revenue can lead to massive increases in total valuation.