Churn rate tracks how many customers leave during a period compared to how many you had at the beginning.
$$Churn\ Rate = \left( \frac{L}{S} \right) \times 100\%$$
Where L is lost customers and S is starting customers. Retention is calculated as 100\% - Churn\ Rate. A churn rate below 7% is marked as healthy.
Measure customer churn, retention rate, and overall subscription health in seconds.
Churn Rate
4.50%
Retention Rate
95.50%
Status
Share churn result
Results are estimates based on standard models. Please verify critical data before taking action. Terms of Use
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