Email Marketing ROI Calculator: Analyze Your Funnel

Calculate the return on investment for your email campaigns based on opens, clicks, and conversions.

Read our Expert Guide

AdSense Slot: auto

Input

Campaign Cost ($)

Emails Sent

Open Rate (%)

Click-Through Rate (CTR %)

Conversion Rate (%)

Average Order Value (AOV) ($)

Campaign Performance

Total Opens2,000

Total Clicks50

Total Conversions1

Total Revenue$25

Net Profit-$475

ROI-95%

Share my ROI

Results are estimates based on standard models. Please verify critical data before taking action. Terms of Use

Related Tools

Finance

APY to APR Converter

Convert between Annual Percentage Yield (APY) and Annual Percentage Rate (APR). Essential for comparing financial products in crypto staking and traditional banking.

Open Tool

Finance

Auto Loan Calculator

Calculate your monthly car payment including trade-in value, down payment, interest rate (APR), and sales tax. Perfect for US car buyers.

Open Tool

Finance

Business Valuation Calculator

Estimate the market value of your company using SDE and Revenue multipliers.

Open Tool

AdSense Slot: auto

Email Marketing ROI Methodology

Our calculator follows the standard email marketing funnel to determine your return on investment.

1. The Funnel Logic

Total Opens: Calculated as Emails Sent × Open Rate. This represents the top of your active funnel.
Total Clicks: Calculated as Total Opens × CTR. This measures the engagement of your content.
Total Conversions: Calculated as Total Clicks × Conversion Rate. This is the number of successful actions (purchases, signups).

2. Financial Metrics

Total Revenue: Calculated as Total Conversions × Average Order Value (AOV).
Net Profit: The difference between Total Revenue and Campaign Cost.
ROI: The final efficiency metric, calculated as (Net Profit / Campaign Cost) × 100.