ROAS (Return on Ad Spend) is calculated by dividing the total revenue generated from an advertisement by the total cost of that advertisement.
Formula: ROAS = Revenue / Cost
A ROAS of 1.0 (100%) means you are breaking even on your ad spend. Most businesses aim for a ROAS of 3.0 to 4.0 to cover other operating costs and generate a net profit.
Calculate your Return on Ad Spend (ROAS) to measure the effectiveness of your advertising campaigns.
Results are estimates based on standard models. Please verify critical data before taking action. Terms of Use
Calculate statistical significance for A/B tests using Two-Proportion Z-Test. Determine if your conversion rate improvements are statistically valid.
Calculate customer churn rate, retention rate, and health status for your subscription or SaaS business.
Calculate conversion rate (CR), cost per acquisition (CPA), ROAS, and revenue from your marketing campaigns. Essential for e-commerce and SaaS analytics.